
Sui Network ($SUI), a leading Layer 1 blockchain project with a market capitalization of $11.1 billion ranked 13th on CoinGecko, has demonstrated strong growth and ecosystem development in the first quarter of 2025. Decentralized exchange (DEX) volume increased by 245%, indicating robust liquidity flow, while Bitcoin finance (BTCfi) activity quadrupled, reflecting rising demand for Bitcoin-native financial primitives. The launch of Walrus Protocol's mainnet has added critical infrastructure for data-intensive applications. The ecosystem is gaining momentum with protocols like Haedal, a liquid staking service on Sui, securing listings on major exchanges such as Binance, Bybit, and OKX. The network's native token $SUI has surpassed $3, breaking into the top 10 cryptocurrencies by market cap excluding stablecoins, overtaking Chainlink (LINK) and reaching half the market cap of Cardano (ADA). The ecosystem is also expanding into memecoins, with $LOFI emerging as the top memecoin on Sui. Additionally, the Web3 gaming sector is advancing, highlighted by a partnership between the @xocietyofficial Web3 game and Adidas, which is releasing 2,600 mystery box NFTs on Sui that unlock in-game skins featuring Adidas-branded apparel. This collaboration exemplifies the growing integration of culture, identity, and gaming on the blockchain. Overall, 2025 is shaping up as a pivotal year for Sui Network, with DeFi, BTCfi, GameFi, SocialFi, AI, and memecoins all reaching new heights and attracting institutional interest.
When culture, identity, and gaming all land onchain?? That’s when it gets interesting! The adidas x @xocietyofficial drop on $SUI is the proof the Web3 gaming wave is already rolling, and it’s got real weight behind it. https://t.co/wEalJ8QvLv https://t.co/3yQHpOeHkV
Exclusive: Adidas is doing NFTs on @SuiNetwork for @xocietyofficial 2,600 Adidas mystery box NFTs can be opened to reveal in-game skins, including black hoodies, neon Adidas tracksuits, and other looks emblazoned with the Adidas logo. The game hasn't launched yet, though. https://t.co/ox86KB0nj5
$SUI News: @xocietyofficial web3 game partners with @adidas h/t @matteodotsui https://t.co/vqYANMoeL6













