Nike Inc. said it will cut about 1% of its corporate workforce as part of a sweeping reorganisation intended to revive sales and sharpen its focus on sport performance. The world’s largest sportswear maker did not disclose the exact number of positions affected but said the reductions will be confined to its North American headquarters, leaving its Europe, Middle East and Africa (EMEA) region and the Converse brand untouched. Chief Executive Officer Elliott Hill, who took the helm earlier this year, is dismantling the men’s, women’s and kids segmentation introduced by former CEO John Donahoe and reinstating sport-specific teams across Nike, Jordan and Converse. Hill told employees the new structure is designed to “put sport and sport culture back at the centre” of product development and marketing. Employees will learn their status by 8 September, and most new roles will take effect on 21 September, according to an internal memo. The move follows a broader February 2025 retrenchment that eliminated roughly 2% of staff—more than 1,500 jobs—and comes as Nike forecasts moderating declines in sales and profit over coming quarters.