Amazon CEO Andy Jassy has announced plans to introduce advertisements into Alexa+ conversations, a service that currently requires a subscription. This move aims to increase revenue from the voice assistant by incorporating sponsored content directly into user interactions. The integration of ads would mark a shift in the Alexa+ experience, potentially including interruptions with promotional material during conversations. This development suggests a change in the monetization strategy for Alexa+, as Amazon explores additional revenue streams beyond the existing subscription fees.