Elon Musk's company, 𝕏, is set to launch its own Smart TV app, aiming to compete with YouTube. The app will allow users to watch long-form videos on their smart TVs, offering a more immersive viewing experience. The user interface of the 𝕏 Smart TV app will resemble YouTube's, featuring sections like 'Trending' and 'For You'. This strategic move positions 𝕏 to challenge YouTube, which is owned by Google.