Walt Disney’s ESPN unit and Fox Corp. said they will bundle their forthcoming direct-to-consumer streaming services for $39.99 a month starting Oct. 2, allowing subscribers to access a broad slate of live sports, news and entertainment at a discount to buying the products separately. The package pairs ESPN’s all-in-one app—which will carry its linear channels, ESPN+ programming and newly acquired NFL content—with Fox One, a new service that aggregates Fox’s sports, news and broadcast networks. Both services debut on Aug. 21 and would cost $29.99 and $19.99 a month respectively, making the bundle roughly $10 cheaper than purchasing the apps à la carte. Executives said the tie-up is aimed at retaining cord-cutters and reducing customer churn as media companies grapple with rising programming costs and a fragmented streaming landscape. “We continue to look for opportunities to streamline the user experience, especially for the ultimate sports fan,” Tony Billetter, senior vice-president of strategy and business development at Fox Direct to Consumer, said in a statement. The agreement marks the first significant partnership between major U.S. sports rights holders since Disney, Fox and Warner Bros. Discovery abandoned plans for the larger Venu Sports joint venture earlier this year under regulatory pressure. Industry analysts expect more such bundles as companies seek scale in a crowded market.