Roku on Tuesday introduced Howdy, an ad-free subscription streaming service priced at $2.99 a month. The product is initially available only on Roku TVs, streaming players, the company’s website and its mobile app in the United States, with broader platform support promised later. Howdy launches with nearly 10,000 hours of licensed and original programming drawn from Lionsgate, Warner Bros. Discovery and FilmRise, alongside select Roku Originals. Early marquee titles include “Mad Max: Fury Road,” “Elvis,” “Weeds” and “Kids in the Hall.” Founder and Chief Executive Officer Anthony Wood said the low-cost service is designed to “complement, not compete with” higher-priced platforms that have been raising fees or adding advertising tiers. The move broadens Roku’s portfolio beyond its free, ad-supported Roku Channel and follows the company’s $185 million acquisition of live-TV provider Frndly TV in May. Roku, which says its platform reaches about 125 million people daily, factored the launch costs into its previously issued financial guidance.