Substack Launches $20 Million Creator Fund to Attract US Creators Generating $2,000+ Monthly Revenue from TikTok

Substack has announced the launch of a $20 million Creator Accelerator Fund aimed at attracting US creators who already generate over $2,000 in monthly recurring revenue from other subscription-based platforms. This initiative is designed to entice creators, including those from TikTok and other social media outlets, to migrate to Substack. Unlike previous funding models, this program does not provide new money but rather offers a funding guarantee that ensures creators do not lose money when transitioning their paid subscriptions to Substack. This strategy follows Substack's earlier attempts to secure prominent writers through cash advances, although the current focus appears to be on multimedia creators such as podcasters and YouTubers.