American Eagle Outfitters is under fire for a new denim campaign featuring actress Sydney Sweeney that trades on the slogan “great jeans” and “great genes.” Critics on social media argue that the focus on Sweeney’s blue eyes and blonde hair echoes Nazi-era concepts of racial purity, with some commentators labeling the imagery and wording white-supremacist propaganda and calling for boycotts of the retailer. The dispute broadened on 29 July when rapper Doja Cat released a parody video reciting Sweeney’s commercial script in an exaggerated rural accent, further amplifying attention to the ad. Online voices have split sharply, with detractors condemning the campaign as racially insensitive while others defend Sweeney and predict the controversy will ultimately boost American Eagle’s brand visibility and sales. American Eagle and Sweeney have not issued public statements addressing the criticism. The company’s shares trade under the ticker AEO, and several market observers said the intense publicity—positive or negative—could influence near-term consumer interest in the legacy mall retailer.