American Eagle Outfitters on Wednesday introduced a limited-edition collection developed with Tru Kolors, the sportswear and lifestyle label founded by Kansas City Chiefs star Travis Kelce. The 90-piece capsule, which features denim and other casual apparel, debuted a day after Kelce revealed his engagement to pop icon Taylor Swift, ensuring immediate social-media prominence for the rollout. Investors cheered the tie-up. American Eagle shares rose as much as 6.7 percent in pre-market trading and were recently up about 5 percent in New York, according to trading-desk data cited by market commentators. The advance offers a welcome boost for the teen-apparel retailer, which has been working to re-energize its brand following backlash to an earlier campaign featuring actress Sydney Sweeney. Analysts say Kelce’s crossover reach—now amplified by Swift, whose engagement post drew more than 30 million likes—could drive foot traffic and online sales ahead of the back-to-school season. The episode also highlights how quickly companies look to harness cultural moments; Jefferies noted that even Ralph Lauren might benefit after the couple wore its designs in their announcement photos.