Taylor Swift’s marketing sway was on full display after she confirmed on the “New Heights” podcast that her 12th studio album, “The Life of a Showgirl,” will arrive in October. Speaking with co-host and partner Travis Kelce, the singer said the project ushers in an “Orange Era,” naming the shade “Portofino Orange Glitter” to capture what she called her current “exuberant and electric” outlook. The color cue prompted an immediate response from corporate America. United Airlines, Olive Garden, FedEx, Shake Shack and other household names rolled out orange-tinted logos and social posts within hours of the announcement. Google added orange confetti to searches for Swift’s name, while X temporarily switched its profile image to a glittery orange ‘X’. The scramble underscores the commercial upside in aligning with the world’s most bankable pop star. Swift’s Eras Tour became the first concert run to top $1 billion in ticket sales, and host cities documented hotel, restaurant and retail spikes when the tour passed through. Brands are now wagering that tapping into her latest aesthetic will pay similar dividends as they gear up for the album’s release.