JPMorgan, Morgan Stanley, Piper Sandler Raise Price Targets on Amazon, Alphabet, Netflix with Upgraded Ratings and EPS Growth

JPMorgan has raised its price targets for several major technology companies, reflecting improved channel checks and favorable currency movements amid lower recession risks. The bank increased Amazon's price target to $255 from $240 while maintaining an Overweight rating. Alphabet's price target was raised to $200 from $195, also with an Overweight rating. Netflix's price target was slightly increased to $1,230 from $1,220, with a Neutral rating. Separately, Morgan Stanley raised its price target for Amazon to a street-high $300 from $250, maintaining an Overweight rating and naming it a top pick. The Morgan Stanley analyst cited a 9% and 6% increase in 2026 and 2027 EPS estimates, respectively, due to lower tariffs and growth drivers such as Anthropic and Azure's generative AI capabilities. Piper Sandler also raised Netflix's price target to $1,400 from $1,150, maintaining an Overweight rating, based on stronger revenue projections and improved margins expected from the third quarter of 2025 onward.