In July 2025, meme stocks have experienced a notable resurgence, with Opendoor Technologies Inc. ($OPEN) and Kohl's Corporation ($KSS) leading the rally. Opendoor surged 253% over the past week and more than 500% for the month, driven by bullish sentiment and unusual call option activity. Eric Jackson, founder of EMJ Capital, has expressed confidence in Opendoor's turnaround potential, projecting a target price of $82 per share. Kohl's, a department store known for its high short interest of 49%, saw its stock double in a day and gained approximately 70% over the last month, fueled by a short squeeze and retail investor enthusiasm. Other stocks such as Krispy Kreme ($DNUT) and Rocket Companies ($RKT) also saw significant gains amid this meme stock momentum. Market analysts and brokerage executives note that retail investors are increasingly influential in driving these price movements, with social media platforms like Reddit playing a key role. While some caution about market froth and volatility, others highlight that this wave of meme stock trading reflects a shift in retail investor behavior compared to previous episodes. The phenomenon is attracting attention from financial media and market watchers, as it signals evolving dynamics in equity markets.