A recent study by MIT highlights the growing carbon footprint of artificial intelligence as billions of daily AI text, image, and video queries increase energy consumption. The expanding demand for AI services is outpacing the industry's current tracking of energy use and emissions, prompting calls for greater transparency from companies. Microsoft, despite making progress in sustainability, faces challenges as its rapid expansion in AI and cloud services strains its environmental goals. Experts note that the future energy consumption of AI will depend on the balance between rising data demand and improvements in energy efficiency of digital hardware.