WPP reported a 23.6% decline in revenue to $2.4 billion for the full year 2024, with a net loss after tax of $506.7 million compared to a profit of $130.1 million in 2023. Earnings per share fell to -1.17 from 0.31 the previous year. The company also experienced a $442.5 million cash outflow from operations and a 10.7% decrease in total assets to $7.2 billion. Despite these results, CEO Mark Read maintained the company's guidance but cautioned about the impact of tariff disruptions on the market. In Q1 2025, WPP's revenue declined by 5%, though client budgets remained relatively stable. Read expressed optimism about GroupM's potential to enhance WPP's performance going forward. Meanwhile, other companies reported varied results: ATG saw drops in both revenue and profits in Q1 2025 attributed to recent tax increases in Sweden, but CEO Hasse Lord Skarplöth remains confident in a return to growth. Evoke reported single-digit revenue growth to £437.2 million in Q1 2025, falling short of its 5-9% target, though CEO Per Widerström expects to meet full-year growth goals. Svenska Spel Tur experienced a 73.1% profit increase in Q1 despite a slight revenue decline, with CEO Anna Johnson optimistic about future investments.