Ahead of Apple's Worldwide Developers Conference (WWDC) 2025, the company faces scrutiny over its progress in artificial intelligence (AI). Despite unveiling AI experiences at last year's WWDC, Apple has yet to deliver significant advancements in this area, raising concerns about its competitiveness in the AI market. Tech analyst Gene Munster warned that Apple has approximately two years before its slow AI development could lead to a loss of customers and market share. For the upcoming WWDC, Apple is expected to focus primarily on traditional operating system updates without introducing major AI innovations. Some analysts suggest that the impact of Apple's AI struggles may not be felt for several years, but the pressure to demonstrate AI capabilities at the event remains high.