Google has launched a new AI model named Gemini Ultra, positioning it as a direct competitor to ChatGPT and touting it as a 'ChatGPT killer.' Gemini Ultra offers capabilities for fine-tuning models with structured prompts and data import, according to Google AI Studio's announcement of Gemini-1.0-Pro-001. The launch has sparked discussions on social media, with users highlighting Gemini Ultra's ability to modify responses with prompts and its potential to be 10x better than ChatGPT in various applications. Industry observers are closely watching the impact of Gemini Ultra on the AI chatbot market, as it promises enhanced effectiveness in generated content across various applications.