Pika Labs has introduced a new Lip Sync feature in partnership with ElevenLabs, marking a significant advancement in AI video technology. This feature allows users to create videos with lip-synced audio, supporting multiple languages and offering a more seamless integration into Gen AI video workflows. The announcement has generated excitement among content creators and AI enthusiasts, highlighting Pika Labs' commitment to enhancing the capabilities of AI in the creative industry. The feature is currently available for early access to Pika Pro users, with tutorials and demonstrations already circulating online. This development is seen as a direct challenge to OpenAI's Sora, positioning Pika Labs as a key player in the AI video generation space.