The 2025 U.S. Open has introduced a revamped mixed doubles tournament aimed at increasing fan engagement and media interest. The United States Tennis Association (USTA) has offered a $1 million prize pool, attracting top singles players to participate in the event, which begins on August 19. This new format has led to sold-out tickets at Arthur Ashe Stadium, which itself underwent a $150 million upgrade prior to the tournament. While the initiative has generated excitement and entertainment value, some doubles specialists have criticized the event for potentially devaluing the prestige of Grand Slam mixed doubles titles and their discipline. Despite this, the USTA defends the changes, arguing that the previous format was already diminishing the event's status. The tournament has been described as a media success, though questions remain about its sporting merit. Coverage highlights the blend of star power and spectacle, positioning the mixed doubles as a top draw in this year's U.S. Open.