Major ice cream manufacturers in the United States have committed to eliminating artificial colorants from their products, following pressure from Health Secretary Robert F. Kennedy Jr. This move is part of the Trump Administration's "Make America Healthy Again" (MAHA) initiative aimed at improving the American food supply by reducing unnecessary additives linked to health risks such as cancer and diabetes. Approximately 90% of ice cream producers are expected to stop using synthetic dyes. The Food and Drug Administration's Kyle Diamantas assured consumers that classic summer flavors will remain available, with natural color alternatives being introduced to maintain the appeal of these treats. The International Dairy Food Association and various ice cream brands have supported this transition to healthier ingredients.