The U.S. Food and Drug Administration has approved Gardenia Blue for use as a natural color additive in food and beverage products, Commissioner Dr. Marty Makary announced on 14 July. The plant-derived pigment becomes the fourth natural dye to win agency clearance, expanding options for manufacturers seeking to replace synthetic, petroleum-based colorants. The decision is part of the FDA’s broader shift toward encouraging naturally sourced ingredients amid growing consumer demand for clean-label foods. Companies can now incorporate Gardenia Blue in a range of products sold in the United States, provided they comply with existing labeling and concentration limits set by the agency.
🚨WATCH | The Commissioner of the Food and Drug Administration, @DrMakaryFDA, announced the approval of Gardenia Blue, a natural food dye https://t.co/BU2QXUfX7T
BREAKING: The FDA is now approving GARDENIA BLUE for use in American products as a *natural* food dye. https://t.co/ByBcIcnTlG
🚨NEW — Gardenia Blue has been approved as the 4th natural food dye to replace replace synthetic, petroleum-based dyes! "Today I am announcing the FDA is improving gardenia blue as a natural food dye with natural ingredients." MAHA! https://t.co/7m2BrIKRnV