Jump, the fan-experience startup co-founded in 2021 by former Major League Baseball star Alex Rodriguez, e-commerce billionaire Marc Lore and entrepreneur Jordy Leiser, has closed a $23 million Series A round led by Alexis Ohanian’s venture firm Seven Seven Six. The fresh capital lifts total financing to roughly $60 million and values the company at more than $100 million, according to figures disclosed to Forbes. Positioning itself as a ‘Shopify for sports teams,’ Jump unifies ticketing, merchandise, concessions and fan data on one platform. The software-as-a-service model charges clubs a licensing fee and collects 1%–5% of each on-platform transaction. Although annual revenue is still below $10 million, management says the technology is already live with four professional franchises—the NBA’s Timberwolves, the WNBA’s Lynx and soccer clubs North Carolina Courage and North Carolina FC—after replacing legacy vendors such as Ticketmaster. Jump plans to use the new funds to expand engineering and customer-success teams while courting additional clients ahead of the 2025 season. The 50-person company remains unprofitable but expects cost efficiencies from greater automation and wider adoption. Ohanian called the market ‘ripe for modernization,’ arguing that direct, fee-light digital commerce can unlock new game-day revenue for teams and improve the fragmented fan experience.