Aug 12, 11:24 AM

Alex Rodriguez’s Jump Secures $23 Million to Build One-Stop Fan Platform

Jump, the fan-commerce platform co-founded in 2021 by former Major League Baseball star Alex Rodriguez and billionaire entrepreneur Marc Lore, has raised $23 million in Series A financing led by Alexis Ohanian’s venture firm Seven Seven Six. The round lifts Jump’s total funding to $58 million and values the company at more than $100 million. Modelled on Shopify’s “merchant hub” approach, Jump offers professional teams a unified system for ticketing, merchandise and concessions, charging licensing fees plus a 1%–5% cut of transactions. The software has signed four clients—the NWSL’s North Carolina Courage, USL’s North Carolina FC and Lore and Rodriguez’s NBA and WNBA teams, the Minnesota Timberwolves and Lynx. Annual revenue is estimated below $10 million, but early adopters report six-figure cost savings after replacing traditional vendors such as Ticketmaster. The raise underscores a broader wave of athlete-backed sports-technology ventures. On the same day, quarterback Aaron Rodgers helped relaunch AthleteAgent.com, a subscription database positioning itself as an “IMDb for athletes,” while former NFL tight end Greg Olsen unveiled YouthInc, a media-commerce hub targeting the $40 billion youth sports market. Together, the initiatives highlight growing investor appetite for digital tools that streamline the business side of sports.

Written with ChatGPT .

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Alex Rodriguez’s Jump Secures $23 Million to Build One-Stop Fan Platform

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