Icon, introduced as the world's first AI Chief Marketing Officer (CMO), is an automated platform capable of planning, creating, and running thousands of advertising campaigns end-to-end. Within its first month, Icon reportedly achieved $5 million in annual recurring revenue (ARR). The AI-driven tool can generate up to 100 new ads daily and allows users to clone competitors' best-performing ads while maintaining their own brand elements such as design, voice, and fonts. Icon is backed by prominent investors including Peter Thiel's Founders Fund and executives from leading AI organizations like OpenAI, Cognition, and Pika. Early users have experienced rapid client acquisition and revenue generation, with one reporting three clients and $4,500 in sales within 48 hours of pitching the service. The platform continuously monitors advertising trends to optimize ad performance for its users.