Google has introduced a new AI-powered feature called "Simplify" in its iOS app, designed to make complex and dense text easier to understand. The feature leverages Google's Gemini 1.5 AI models to rephrase jargon and technical content into simpler language without losing key information. Users can activate Simplify by selecting any text on a web page within the Google app and tapping the "Simplify" icon. The rollout of this feature began in early May 2025 and aims to enhance user experience by making complicated web content more accessible. This development is part of Google's broader AI initiatives, including advances in its Bard AI and improvements across its platforms, as the company continues to reshape search and content generation.