Higgsfield has launched Soul, an AI-powered image generation model that produces ultra-realistic, fashion-grade photos and videos indistinguishable from real camera shots. The model features over 50 curated presets, including cinematic lighting and film grain effects, delivering outputs that resemble professional photography rather than typical AI-generated images. Soul is browser-based and initially offered free to users, quickly gaining widespread attention for its ability to create highly authentic visuals without the common artifacts of AI imagery. Building on this, Higgsfield introduced Soul ID, a personalization feature enabling users to generate consistent, high-fashion avatars of themselves with customizable clothing, expressions, and gestures. This upgrade allows for seamless creation of photos and videos with editable elements such as face, body, voice, and surroundings, integrating with technologies like Google Veo 3 for realistic video generation. The combination of Soul and Soul ID represents a notable advancement in AI-driven visual content creation, blurring the lines between real and synthetic media.