AI video startup Moonvalley has released its Marey model to the public after a four-month beta with filmmakers and advertising agencies. The subscription service, priced at $14.99, $34.99 or $149.99 a month depending on credit volume, produces 1080p clips of up to ten seconds and 24 frames per second. Unlike many rivals, Marey is trained entirely on licensed footage, a design the company calls “commercially safe” amid a surge of copyright litigation in generative AI. The system offers professional-grade controls—including free camera motion, object and pose editing, and frame-specific in-painting—aimed at directors who find text-prompt tools too limiting. Independent filmmaker Ángel Manuel Soto says the model has already lowered his production costs by 20 %–40 %. Visual-effects veteran Ed Ulbrich, whose credits include "Titanic" and "The Curious Case of Benjamin Button," joined Moonvalley to oversee adoption of the technology, while the company’s acquisition of Asteria Film Co. ties it directly to Hollywood production pipelines. Moonvalley’s launch lands in a fast-moving field where Google’s Veo 3, OpenAI’s still-private Sora, Runway’s Gen-4 and Luma Labs’ Dream Machine are steadily improving output quality. Runway has secured agreements with Lionsgate and AMC Networks for pre-visualization and special-effects work, and studios have begun weighing cost savings against labor and intellectual-property concerns. By foregrounding licensed training data and granular creative control, Moonvalley is betting filmmakers will embrace AI tools that protect both budgets and legal exposure.