The Brazilian telenovela "Êta Mundo Melhor!" premiered on June 30, 2025, in TV Globo's 6 p.m. timeslot. Created by Walcyr Carrasco and Mauro Wilson, the show opened with strong viewership, achieving over 30% audience share—the highest for a debut in that timeslot in five years. The storyline centers around the character Candinho, who faces challenges including the disappearance of his baby. Early episodes feature Candinho's interactions with characters such as Policarpo, Jacira, Damião, Anastácia, Filó, and Dita, as well as conflicts involving Celso and Zulma regarding the baby. The narrative includes moments of tension and reunion, with themes of optimism and resilience. The show has been well received, with viewers following intense plot developments and character dynamics. Additionally, TV Globo promoted the series with highlights of its optimistic tone and dramatic twists. On the same day as one of the episodes, another telenovela, "Dona De Mim," also began airing, marking a notable day for the network's programming.