Brazilian singer Ivete Sangalo is facing the prospect of civil and criminal litigation after the samba group Clareou accused her of infringing its trademark by naming her forthcoming tour “Ivete Clareou.” Clareou says it has held the exclusive registration of the word “Clareou” for entertainment and musical activities at Brazil’s National Institute of Industrial Property (INPI) since 2010 and contends that the singer’s branding creates market confusion. The group released a statement on 8 July expressing “profound discomfort and repudiation” and said it had already begun legal procedures to defend its rights. It claims attempts to reach an amicable settlement failed when Sangalo’s team persisted in using the term and filed new INPI applications for both “Clareou” and “Ivete Clareou.” Super Sounds, the company producing the tour, countered on 9 July that the phrase is a common Portuguese word and that its use is “absolutely legitimate,” adding that there is no link between the tour and the band. The firm said it sought dialogue but broke off talks after the group allegedly demanded “astronomical” compensation. Sangalo announced the samba-focused tour in June, saying the title pays homage to late singer Clara Nunes. The itinerary opens on 25 October in São Paulo and includes dates in Belo Horizonte, Rio de Janeiro, Salvador and Porto Alegre. Ticket sales began on 8 July.
Empresa da turnê de Ivete comenta ameaça de processo do Grupo Clareou: 'Uso da marca é legítimo' https://t.co/SoraocFdza #ODia
⏯️ Ivete Sangalo debocha de polêmica com Grupo Clareou Ivete Sangalo compartilhou um vídeo em seu Instagram debochando da polêmica envolvendo o grupo de samba Clareou Leia: https://t.co/ntIwhg0Oxg 📹 ivetesangalo https://t.co/2mRyy4YFml
Grupo Clareou manifesta repúdio contra Ivete Sangalo alegando uso 'indevido' de marca em turnê https://t.co/9L3JoC8Bn2 #g1 https://t.co/SvFZPJvT9S