Alaska Airlines on Wednesday introduced a combined frequent-flyer program with Hawaiian Airlines and a premium credit card as it intensifies its push for higher-spending travelers. The new program, branded Atmos, will replace Alaska’s Mileage Plan and Hawaiian’s existing scheme following the carriers’ merger. Atmos lets members decide how they earn points—by distance flown, dollars spent or number of flight segments—a first for a U.S. airline. Elite thresholds are rising to 80,000 points for Platinum status and 135,000 points for Titanium beginning in 2026. To anchor the program, Alaska launched the $395-a-year Atmos Rewards Summit Visa Infinite card, issued with Bank of America. Cardholders receive eight lounge passes annually, day-of-travel vouchers worth $50 when flights are delayed, and discounted companion fares, among other perks. The carrier also said it will start installing SpaceX’s Starlink satellite broadband across its regional and mainline fleets in 2026, with completion slated for 2027. Loyalty members will receive complimentary access, while a partnership with T-Mobile promises ad-free log-in for the wireless company’s customers. Alaska’s moves come amid an industry-wide bid to lock in premium customers, with rivals such as JetBlue and Frontier refreshing their loyalty offers and rolling out higher-fee credit cards to bolster revenue.