Fox Corp. and Walt Disney Co. will launch competing sports-centric streaming platforms on 21 August, a rare same-day debut that underscores the escalating fight for cord-cutting sports fans ahead of the NFL and college football seasons. Fox One, announced by Fox CEO Lachlan Murdoch, will cost $19.99 a month and package live NFL and MLB games with Fox News, FS1, FS2, Fox Deportes and local Fox stations. The service expands the broadcaster’s direct-to-consumer footprint four years after Fox Nation’s release. Disney’s new offering, simply branded ESPN, will be available through an overhauled ESPN app. An “unlimited” tier at $29.99 a month grants streaming access to all of the network’s linear channels—covering roughly 47,000 live events a year—while a lower-priced $12 “select” option mirrors current ESPN+ programming. A promotional bundle with Disney+ and Hulu will match the $29.99 rate for the first 12 months, rising to $35.99 thereafter. The ESPN launch accompanies deeper content deals: the NFL will take a 10% equity stake in ESPN as the network acquires distribution rights to NFL Network and RedZone, and from 2026 ESPN will become the exclusive U.S. home for WWE’s marquee live events, including WrestleMania. Disney also told investors it will fold Hulu into Disney+ in 2026 to create a unified entertainment and sports app, streamlining its subscription portfolio.