Defunct burger chain Hot 'n Now is staging a comeback, with local broadcasters reporting that the company will open its first new restaurant in West Michigan this summer. A second Michigan location is already slated to follow in the fall, signalling a multi-site relaunch rather than a one-off return. Hot 'n Now, known for 39-cent hamburgers in its heyday, had shrunk to a single outlet after once operating across more than a dozen states. The planned openings mark the brand’s most significant expansion effort in years and could test consumer appetite for its low-cost, drive-through model amid intensifying competition in the quick-service sector.
Gone are the days when Hot ‘n Now restaurants dotted roadways in over a dozen states, but will this summer mark the beginning of a new era for the fast-food chain? https://t.co/6xRW9VCt8P
Once-popular chain Hot 'n Now to open location in Michigan https://t.co/SahWw3VQVa
Gone are the days when Hot 'n Now restaurants dotted roadways in over a dozen states, but will this summer mark the beginning of a new era for the fast-food chain? https://t.co/g4kK69wBV4