McDonald’s has expanded its U.S. menu with two high-profile launches aimed at jump-starting traffic. On 8 July the company began selling a trio of Spicy McMuffin sandwiches—Spicy Egg McMuffin, Spicy Sausage McMuffin and Spicy Sausage McMuffin with Egg—for a limited run tied to the 50th anniversary of the Egg McMuffin. Two days later, on 10 July, the fast-food giant reinstated the Snack Wrap nationwide after a nine-year absence. The chicken-filled tortilla comes in spicy or ranch versions and is priced at about $2.99 a la carte, or as part of a combo that includes two wraps, fries and a drink. The item is available after breakfast hours and features the chain’s new McCrispy chicken strip, shredded lettuce and cheese. Pent-up demand overwhelmed some restaurants, briefly depleting shredded-lettuce supplies and prompting a company notice to conserve the ingredient for the Snack Wrap. McDonald’s said the shortage was temporary and that supply levels have since stabilised. The menu refresh arrives as the company works to counter a 3.6% year-over-year decline in U.S. sales last quarter and to recapture lower-income diners squeezed by higher food prices. Executives say the return of popular, lower-priced items is intended to bolster value perceptions and restore guest-count growth.