Nvidia is preparing to reduce prices on its latest-generation RTX 50 graphics cards later this month, according to industry circulars shared with Chinese distributors and reports by hardware news sites MyDrivers and Wccftech. Suppliers say sales of the RTX 50 line have fallen short of expectations, leaving partners with surplus stock and prompting them to begin marking down retail prices in late July. Price adjustments have already appeared in Europe, where the high-end RTX 5090 has slipped to about €2,229 from €2,329 and similar percentage cuts have been recorded on the RTX 5080 and 5070 models. Vendors in China are bracing for broader reductions as Nvidia looks to clear inventory and stabilise channel demand heading into the autumn sales period. The pressure on Nvidia comes as rival AMD quietly released an entry-level Radeon RX 9060 with 8 GB of memory, a cut-down version of its 9060 XT, available only through pre-built systems. While the card targets budget gamers, analysts note that the addition underscores intensifying competition in a graphics market already grappling with tepid consumer spending.