Paramount Global has renamed the ad-free “Paramount+ With Showtime” tier of its flagship streaming service to “Paramount+ Premium,” ending the use of the Showtime label on the platform. The change, communicated to subscribers on 23–24 June, leaves pricing unchanged at $12.99 a month or $119.99 a year. The cheaper, ad-supported Essential plan remains $7.99. Executives said the rebrand reflects the addition of a limited selection of Showtime series to the Essential tier, while assuring customers that the full Showtime catalogue continues to be available on Premium. The linear cable network will, for now, keep the Paramount+ With Showtime name. The move echoes a wider industry trend toward simpler branding; Warner Bros. Discovery recently reversed course by reinstating the HBO name on its Max service. To spur subscriber growth after the name change, Paramount+ on 3 July launched a “Summer Sale” that lets new users purchase either plan for $0.99 a month for two months—about 92 % below the regular Premium rate—through 13 July.