Amazon has opened an early round of promotions ahead of its four-day Prime Day event, which runs July 8–11, cutting the price of 27 Prime Video channel add-ons to $0.99 a month for a two-month introductory period. The offer represents discounts of as much as 92 percent on services that normally charge up to $12.99 a month and includes Paramount+ Premium with Showtime, Starz, Crunchyroll, Acorn TV and PBS Masterpiece. Separately, Paramount Global is matching the incentive on its own site, allowing new or lapsed customers to subscribe to either the ad-supported Essential tier or the ad-free Premium plan for $0.99 a month for two months when they enter the code “SUMMERSFUN.” Apple is also participating through Prime Video, cutting the cost of an Apple TV+ add-on by half to $4.99 a month for the same introductory window. The streaming deals arrive amid a broader wave of Independence Day promotions. Consumer Reports highlights steep markdowns on big-ticket items such as LG refrigerators, Leesa mattresses and Amazon’s Omni-series TVs, while retailers including Best Buy, Walmart and Wayfair are advertising discounts of up to 70 percent. Analysts expect the overlapping holiday and Prime Day campaigns to intensify price competition as retailers seek to clear inventory before the back-to-school shopping season.