Aug 16, 12:13 PM

Samsung Gains U.S. Ground on Apple as Foldables Lift Market Share

Samsung Electronics widened its challenge to Apple in the United States last quarter as interest in foldable handsets lifted the South Korean company’s market share to its highest level in years. Shipments tracked by research firm Canalys show Samsung capturing 31% of U.S. smartphone deliveries in the second quarter, up eight percentage points from the prior three-month period. Apple’s share slipped to 49% from 56%, narrowing a lead it has held comfortably for more than a decade. Analysts attribute Samsung’s gains to the July rollout of its latest foldable models—the $1,999 Galaxy Z Fold 7, which opens into a tablet-sized screen, and the clamshell-style Z Flip—as well as a strategy that spans price points from $650 to $2,400. Early demand has been brisk: Samsung says pre-orders for the Z Fold 7 ran 25% ahead of its predecessor, with overall sales tracking nearly 50% higher. The shift also reflects broader supply-chain dynamics, including the 145% U.S. tariff on Chinese electronics introduced in April, which has prompted manufacturers to adjust sourcing and inventories. While Apple remains the dominant U.S. brand, the data highlight the first meaningful erosion of its domestic share since the iPhone 6 era and increase pressure on the company to accelerate work on slimmer and potentially foldable devices expected as early as 2026.

#Samsung Electronics #Apple #United States #South Korean #Canalys #Samsung #Chinese

Written with ChatGPT .

Samsung Gains U.S. Ground on Apple as Foldables Lift Market Share

Sources

Additional media

Similar Stories

Similar Stories