Walmart Inc. has renegotiated its advertising-technology relationship with The Trade Desk Inc., dropping the exclusivity that had made the software provider a preferred partner for brands buying ads across Walmart’s digital properties, according to a report by The Information. The move diminishes a key advantage for The Trade Desk as it competes with Amazon’s rapidly expanding advertising business and signals Walmart’s interest in working with multiple platforms to broaden demand for its retail-media inventory.
$TTD Walmart Backs Out of Exclusive Deal With Trade Desk, The Information
Walmart Renegotiated Its Trade Desk Arrangement to Make It Non-Exclusive - The Information - $TTD $WMT https://t.co/7cjPNaMIHr
📢 𝐉𝐔𝐒𝐓 𝐈𝐍: Walmart Backing Away From Trade Desk, an Amazon Ad Tech Rival- The Information - $WMT $TTD $AMZN