California Governor Gavin Newsom has launched an online merchandise store featuring items that parody former President Donald Trump’s style and slogans. The store includes red trucker hats with phrases such as "NEWSOM WAS RIGHT," "REAL PATRIOT," and "Trump is not hot," as well as graphic tees and purportedly signed Bibles, which are reportedly sold out. This merchandising effort is seen as both a fundraising initiative for Newsom’s redistricting campaign in California and a satirical response to Trump’s unorthodox communication style. A spokesperson for Newsom stated that the governor intends to continue leveraging Trump’s own rhetoric and imagery in his political messaging. The merchandise features imagery including Newsom surrounded by figures like Hulk Hogan, Tucker Carlson, and Kid Rock. The campaign has drawn attention from various media outlets highlighting Newsom’s adoption of Trump-like marketing tactics.