George Lucas made his first-ever appearance at San Diego Comic-Con on July 27, 2025, participating in a panel discussion focused on his upcoming Lucas Museum of Narrative Art. The event, held in Hall H, featured filmmaker Guillermo del Toro, production designer Doug Chiang, and was moderated by Queen Latifah. During the panel, Lucas previewed the museum, which is scheduled to open in Los Angeles in 2026 and will house approximately 40,000 pieces from his personal collection. The museum is described by Lucas as a "temple to the people's art," emphasizing storytelling through visual art. The appearance was met with a standing ovation from the audience, many of whom waved glowing "Star Wars" lightsabers, reflecting Lucas's legacy as the creator of the "Star Wars" and "Indiana Jones" franchises. This marked a historic moment as Lucas had never before attended Comic-Con, despite his significant influence on modern fandom culture.