Sydney Sweeney has faced criticism for her involvement in an American Eagle jeans advertisement, which some have described as oversexualized. In response, Sweeney has defended her marketing choices as strategic and has addressed the backlash surrounding her controversial bathwater soap product. She noted that most of the negative comments came from women, contrasting their reactions with the positive reception of a similar product by Jacob Elordi. Despite the controversy, Sweeney has stood by her decisions. Her co-star Halsey and comedian Matt Rife have publicly supported her amid calls to boycott her new film following the ad scandal.