Apple is actively engaging in discussions with several major technology companies, including Google, OpenAI, and Baidu, regarding the integration of artificial intelligence (AI) features into its iPhones. These talks are particularly focused on the Chinese market, where Apple is considering Baidu's GenAI features and its Ernie LLM, viewed as best-in-class, as potential enhancements for iPhones sold in the region. The move is seen as a strategy to navigate regulatory challenges in China and to maintain competitiveness in the rapidly evolving AI sector. Notably, Apple's stock, as well as Baidu's, has seen an uptick following reports of these potential partnerships, with Baidu's shares up 5% pre-market, highlighting the market's positive reception to Apple's AI ambitions.