Apple is making significant strides in artificial intelligence (AI) with plans to unveil new AI features at its upcoming Worldwide Developers Conference (WWDC) in June. The company aims to leverage its extensive user base to gain an edge in the AI sector, despite being perceived as lagging behind competitors. Apple is set to introduce enhancements to standard system components such as Safari, Spotlight Search, and Siri, including capabilities like transcribing voice memos and retouching photos. Additionally, the company has reportedly signed a deal with OpenAI to integrate ChatGPT into iOS 18, while also keeping Google’s Gemini as an alternative option. Project Greymatter is one of the initiatives aimed at integrating AI into Apple's ecosystem. Talks with Google and Baidu regarding AI features have been ongoing, although their current status is unclear. The iOS 18 AI features will be released as a 'beta,' indicating Apple's cautious approach.