Starbucks has implemented a new policy in South Korea banning customers from bringing desktop computers, printers, and multi-outlet power strips into its cafes. This move aims to discourage the practice of turning Starbucks locations into makeshift offices, a trend driven by remote workers and students who have been using the coffee shops as workspaces. Signs have been posted at Starbucks stores across South Korea to inform customers of the restrictions. The policy reflects Starbucks' effort to maintain the intended cafe environment and manage space usage amid evolving work culture. Meanwhile, Starbucks is also facing challenges in China, where it confronts strong competition from domestic rivals like Luckin Coffee and struggles to sustain its legacy business amid significant economic changes.
Starbucks faces an identity crisis in China as it tries to salvage a flagging legacy business amid fierce domestic competition — a problem that has afflicted other foreign brands as China’s economy undergoes major shifts https://t.co/iVj6VpnpZ2
Café sí, oficina no: Starbucks prohíbe estos dispositivos electrónicos en sus cafeterías https://t.co/m8tjTv6IYA
Starbucks has issued a new policy against things like customers bringing in desktop computers, printers, and even physical partitions https://t.co/WGiq48tpQT