Alphabet Inc. drew a fresh wave of bullish calls after several Wall Street banks lifted their price targets in the space of 24 hours, citing stronger generative-AI monetization and steady search advertising trends ahead of the company’s second-quarter earnings report expected next week. Morgan Stanley led the revisions on 21 July, boosting its target to $205 from $185 while reaffirming an Overweight rating. The bank said Alphabet’s “accelerating pace of innovation” and clearer disclosures around artificial-intelligence products should support faster revenue growth. Alphabet shares gained roughly 2.4% following the note. The momentum continued on 22 July when Scotiabank raised its target to $240 from $200 and kept a Sector Outperform stance, pointing to search momentum, AI adoption and YouTube strength. Stifel followed with a new $218 target and a Buy recommendation, while Wolfe Research and Raymond James reiterated their bullish views at $190 and $185, respectively. The cluster of upgrades highlights rising investor confidence that Alphabet’s expanded AI toolkit—spanning Search, Ads, Cloud and Workspace—will translate into higher top-line and earnings growth. Consensus forecasts currently look for the company to post double-digit revenue and earnings gains for the June quarter.