Sony Chief Financial Officer Lin Tao said the company’s multiyear push into live-service gaming "is not entirely going smoothly," citing the quick collapse of last year’s shooter Concord and an indefinite delay to Bungie’s Marathon. Even so, live-service titles generated roughly 40 % of Sony’s first-party software revenue in the June quarter and are projected to account for 20–30 % for the full fiscal year, she told analysts after the Japanese group’s latest earnings report. Tao added that Bungie, bought for $3.6 billion in 2022, will lose much of the autonomy it was promised at acquisition as Sony folds the U.S. studio deeper into PlayStation Studios. "Independence is getting lighter," she said, describing the move as part of an ongoing structural reform intended to tighten oversight and improve execution. Despite setbacks, Sony plans to keep expanding its live-service catalogue. The company now expects Bungie’s Marathon to launch within the current fiscal year ending March 2026, with another status update due in the fall. Tao pointed to Helldivers 2, MLB The Show, Gran Turismo 7 and Destiny 2 as examples of live games that are contributing "stable" sales and profit, and said lessons from recent failures will guide future releases to "reduce waste" and deliver more consistent results.
Sony has admitted that its current live-service strategy "is not entirely going smoothly" following the disastrous launch of Concord. https://t.co/qxYI8ZydT9
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