Apple Inc. ($AAPL) is reportedly in the testing phase of a new artificial intelligence (AI)-powered advertising product aimed at the App Store. This innovative tool is designed to optimize ad campaigns by automatically determining the most effective placements for ads within the App Store. The move is seen as an effort by Apple to enhance its $7 billion advertising business, leveraging AI to potentially revolutionize how ads are bought and placed, akin to similar platforms like Google's Performance Max and Meta's Advantage+. Various sources, including Business Insider and notable tech news outlets, have highlighted this development, underscoring Apple's commitment to integrating AI technology into its ad strategies.