
Apple is reportedly in discussions with Google to integrate Google's Gemini artificial intelligence engine into the iPhone, potentially as part of the iOS 18 update this year. This blockbuster agreement could significantly enhance the device's AI capabilities, notably Siri, and marks a significant collaboration between two of the tech industry's giants. The talks, centered around licensing Google's Gemini AI to power new features, highlight Apple's broad search for a powerful AI solution, including discussions with OpenAI. Google, which pays Apple gobs of money to remain the default search engine, could see its AI technology powering a major competitor's device. If successful, this deal, possibly announced at WWDC 2024 in June, could see Google's Gemini AI enhancing features like Siri, while Apple's own AI models may still play a role in the iOS ecosystem. The negotiations underscore the competitive and cooperative dynamics between tech giants, as Apple seeks to bolster its AI offerings amid rapid advancements in the field. $AAPL $GOOGL.



































Apple is reportedly in talks to build Google's Gemini AI model into new iPhone features Under a potential deal Gemini would be used to enhance Siri and other apps, while Apple's own models would be held within iOS That's one way to catch up in the AI race
Apple set to license Google Gemini. A great win for Google and its AI ambitions. Doesn’t say much for Apple’s Gen AI efforts. Some antitrust considerations here too given $AAPL and $GOOG control the mobile OS ecosystem. Also terms as in which way $ flow are still tbd here. https://t.co/aUZFIyFqnI
New iPhone Rumors Emerge, Could Feature Google's AI Tech https://t.co/INPlniYp94 https://t.co/72YVU50M8q