Target Corporation reported a notable performance in its holiday-quarter earnings, surpassing Wall Street expectations despite a sales dip. The retailer announced adjusted earnings per share (EPS) of $2.98, significantly above the estimated $2.40, with revenue reaching $31.92 billion against forecasts of $31.83 billion. This performance led to a surge in Target's stock, approaching a 10-month high, attributed to lower markdowns and reduced shrink costs enhancing margins. Additionally, Target anticipates a sales recovery in 2024, projecting annual comparable sales to range from flat to a 2% increase. The company has also launched a paid membership program, Target Circle 360, offering benefits like unlimited free same-day delivery for orders over $35, as it seeks new revenue streams to compete with established subscription plans from rivals like Amazon and Walmart. The Q4 report highlighted total comparable sales down by 4.4%, with comp store sales down 5.4% and comp digital sales down 0.7%. The membership is priced at $49 a year.