Tesla's electric vehicle sales in Europe have declined for the fifth consecutive month as of May 2025, with a 27.9% year-on-year drop reported across the European Union, Britain, and the European Free Trade Association. This decline occurred despite an overall expansion in the European EV market, as consumers increasingly opted for Chinese electric vehicles. In Germany, Tesla's sales fell sharply by 60% in June 2025, with only 1,860 cars sold that month, and a 58.2% decrease to 8,890 units in the first half of the year compared to the same period in 2024. The German road traffic agency KBA noted that while Tesla's sales dropped, overall battery electric vehicle sales in Germany rose. The broader European automotive market also experienced a downturn in June 2025, with new car registrations falling by 7.3% to 1,010,201 units and a 1.9% decline year-to-date through June. Most major automakers saw sales decreases, including SAIC (-14.3%), Volkswagen Group (-7.8%), Nissan (-19.5%), Toyota (-11.0%), Renault Group (-0.5%), and Stellantis (-16.1%), while BMW (+11.6%) and Mercedes-Benz Group (+2.0%) posted gains. Tesla’s European market share contracted by 39.5% in the first half of 2025. Automakers have called for increased measures to stimulate demand for battery-powered vehicles amid the overall market slowdown. Additionally, Tesla's efforts to compensate for declining European sales through growth in Turkey face challenges due to a recent unexpected tax increase in that market.
Euro car sales tumble 7.3% in June; Tesla loses market share @seekingalpha https://t.co/yI0Mz4HTAP
#Automakers called for #Europe to further stimulate demand for battery-powered vehicles after sales of all new cars fell in June by the most in 10 months.
Tesla’s efforts to offset slumping European sales with gains in Turkey may be at risk after a surprise tax hike in one of the automaker’s fastest-growing markets https://t.co/kjcbOFWoYM