The RTL Group, a subsidiary of Bertelsmann, has agreed to acquire Sky Deutschland from Comcast for an upfront cash payment of €150 million (approximately $175 million). The deal, announced on June 27, 2025, combines Sky's sports and streaming services with RTL's news and entertainment offerings, creating a combined subscriber base of around 11.5 million paying customers. This acquisition is part of RTL's strategy to strengthen its position in the German entertainment and sports market and to compete more effectively against major US streaming platforms such as Netflix and Amazon Prime. Sky Deutschland had experienced losses over the years, which contributed to the relatively low purchase price. The transaction is subject to regulatory approval. The merger is seen as an effort to challenge the dominance of American tech companies in the streaming sector and could lead to the emergence of a German streaming competitor to Netflix. RTL has indicated plans to enhance its sports and entertainment content following the acquisition, although the low price also reflects potential risks and challenges associated with integrating the two companies.